Author: Sylvie Dale
I am a corporate trainer for Advance Local, part of a large national media brand. I conduct instructor-led, webinar, and elearning training on a range of digital marketing topics such as SEO, content marketing, paid search, programmatic display, and social media. I've written and edited for newspapers, magazines and websites, optimized those websites, and analyzed the traffic to them. I'm working on becoming a better person and finding ways to connect on a deeper level even in my professional life.

I was recently asked about the use of PDFs on a client’s website. The business, which provides bottles for the beer, wine and beverage industry, would like to start posting a monthly newsletter to the website as a PDF. My …

A client wants to post PDF articles on the site: Here’s what I told them Read More »