Author: Sylvie Dale
I am a corporate trainer for Advance Local, part of a large national media brand. I conduct instructor-led, webinar, and elearning training on a range of digital marketing topics such as SEO, content marketing, paid search, programmatic display, and social media. I've written and edited for newspapers, magazines and websites, optimized those websites, and analyzed the traffic to them. I'm working on becoming a better person and finding ways to connect on a deeper level even in my professional life.

I’ve been reading a lot lately about the decline of some retail stores, a worrying trend considering that my work focuses around helping these types of businesses find new customers and grow their business. A New York Times article published …

Retail upheaval points to service-oriented opportunities for local businesses Read More »