E-learning courses and videos

These are the courses and videos I created in the past few years. Most are centered around understanding and communicating advertising and marketing services for Advance Local.

Setting Expectations – Online Advertising (interactive e-learning with knowledge check)

This course was created in Lectora a few years ago for sales representatives.


Using BuzzBoard Pre-Sales Tool (interactive e-learning with knowledge check)

This course was created in Lectora for sales representatives using a prospecting tool.


Google Analytics Merchant Center Linking (video demo)

This course was created using Camtasia for local ad operations team members who are connecting advertiser paid search accounts with their Google Analytics website traffic reporting.


Setting Up BuzzBoard (video)

This course was created in Camtasia for sales representatives getting started with a prospecting tool.


High Velocity Sales: Adding a Lead to a Cadence (video)

This short video created in Camtasia demonstrates the step of adding a prospect to a templated group of outreach steps called a cadence in Salesforce using the plug-in High Velocity Sales. It is part of a group of Salesforce tutorials intended to be used as a quick reference.


High Velocity Sales: Add to My List (video)

This short video created in Camtasia demonstrates the step of adding a prospect to a calling list in Salesforce using the plug-in High Velocity Sales.


Digital Display Ad Types and Sizes (interactive course with knowledge check)

This course was created in Lectora to help new sales representatives understand the various types of online ads they could offer to advertisers.


Digital Display and the Customer Journey (interactive course with knowledge check)

This course was created in Lectora to help new sales representatives explain how digital display ads influence customer buying.


Winning Back the Advertiser (interactive course with knowledge check)

This course was created in Lectora to help sales representatives re-open conversations with previously active advertisers.


Ad Network Process (interactive course with knowledge check)

This course was created in Lectora to help sales representatives and ad operations team members understand how online ads work when they are placed in multiple websites across the Internet.