Marketers, don’t be boring

A very clever guest blog post recently was featured on AVC: musings of a VC in NYC. Titled “Minimum Viable Personality,” Giant Robot Dinosaur (Twitter: @FAKEGRIMLOCK) makes the case (in a very funny way) for businesses to give their product or service a personality so that people care more about it.

This is the essence of Public Relations, but it’s even more what social media is about. Finding a way to reach out to your community of customers and prospects in a way they find relevant is extremely important now, especially with Google’s latest shift toward including social signals in rankings.

A brief quoted passage from Minimum Viable Personality:

“HOW NOT BE BORING

HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS:

1. HOW YOU CHANGE CUSTOMER’S LIFE?

2. WHAT YOU STAND FOR?

3. WHO OR WHAT YOU HATE?”

I am a corporate trainer for Advance Local, part of a large national media brand. I conduct instructor-led, webinar, and elearning training on a range of digital marketing topics such as SEO, content marketing, paid search, programmatic display, and social media. I've written and edited for newspapers, magazines and websites, optimized those websites, and analyzed the traffic to them. I'm working on becoming a better person and finding ways to connect on a deeper level even in my professional life.

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