Search engine queries get longer: Are people talking to their computers?
However, the story leaves us with questions such as:
- Are people typing in whole questions? And if so, are they getting good answers? (possible evidence that people are beginning to accept the possibility of artificial intelligence)
- Are people just using the autocomplete feature that is available in many search toolbars? (possible evidence that users are as apathetic and unoriginal as they’ve always been, and so there is no cause for excitement)
- Are people looking for much more targeted results? (possible sign that they are getting more sophisticated in their understanding of the semantic Web)
- Are people looking to avoid irrelevant crap that tends to surface with results? (possible evidence that they are trying to avoid SEO spam)
Hitwise posted a chart of the increase in frequency seen year by year for search queries of one through eight words. The chart reads like a scoring guide for the word game Boggle —
6 words: 8% increase in frequency of searches
7 words: 12% increase
8 words: 22% increase
The chart information source was Hitwise, an Experian Company (the credit reporting agency).